Twitter Lingo for Wine Geeks (Part II: #Hashtags)
If you managed to survive our last post on how to find and follow wine twitters, your’re ready to dive into our next topic, #hashtags, so lets get down to business. Today we’ll dig into using...
View ArticleUnderstanding Twitter for Wine Geeks (Part III: Growing Your Business)
Many of you in the wine biz have been anxiously waiting for a discussion on how to grow your business using twitter so let’s cut to the chase and get down to business. Back in the 90′s one of my first...
View ArticleQR Wine Codes are All the Rage—the 2011 Prediction
I get excited when companies find new ways to (re)use existing technology. Take for example Quick Response (QR) codes—that’s that funny looking box on the redbox movies they call a barcode. Although...
View ArticleWhere Will You Spend Your Next Marketing Dollar?
If you’ve been thinking about how to spend your marketing dollar for 2011, listen up. Predictions are rolling in from various technology and market research sectors and you may be surprised by their...
View ArticleNo Money No Bordeaux Not Always
As Bordeaux tries different tactics to uplift the sagging sales in the American market for consumable wines (not collectibles), a specific marketing plan has been assembled and deployed. Enter the new...
View ArticleIs Social Media Dying a Slow Death?
Is Social Media Dying a Slow Death? Are you wasting your time on Facebook and Twitter? Some might think so. According to colleague Nate Elliott, an analyst at Forrester, marketers turn to social...
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